Old Course Hotel – St Andrews Scotland
The Old Course Hotel, owned by the prestigious Kohler Group in the U.S., stands as an iconic destination for luxury hospitality, weddings, and corporate events. Our hotel marketing photography played a crucial role in enhancing its appeal, increasing direct bookings and sales. Through expertly crafted wedding makeovers, we redefined the hotel’s wedding experience, showcasing its stunning interiors, breathtaking views, and elegant event spaces. This visual transformation positioned the hotel as a top-tier venue for luxury weddings and corporate retreats, driving higher engagement and revenue. By capturing the essence of refined hospitality, world-class dining, and exclusive events, we helped solidify its reputation as a must-visit destination in the UK with perfect accommodation to play on the world renowned golf course.
Testimonial from Head of Marketing
‘Creation Bureau has helped us create a consistent look for our photography over the last two years and showcase our rooms and spaces in a way that has helped increase the quality of business we are attracting’
Ella Robbins Senior Marketing Manager
Hotel Interior Photography
Several shoots throughout last year began to breathe life into the hotel, which is vast. The hotels’ main emphasis is or has been golf but the St Andrews marketing team wanted to bring more of the hotel to life away from customers expectations surrounding golf.
Hotel Marketing Photography
Hotel marketing photography goes beyond stunning visuals—it’s a strategic tool for SEO and bookings. Optimised interior photography with SEO-friendly filenames, alt text, and captions boosts rankings. High-quality imagery enhances website engagement, social media reach, and direct bookings. Lifestyle and interior shots tell a compelling brand story, while fast-loading images improve user experience and SEO performance.
The Power of creation Bureau
1. Increased Wedding Bookings & Revenue
- Our wedding makeover photography redefined the hotel’s wedding offerings, showcasing the elegance of its event spaces.
- The refreshed imagery attracted high-end wedding clients, leading to higher-value bookings.
- Styled bridal shoots highlighted the perfect venue for destination weddings, increasing wedding package sales.
2. Higher Corporate Event Engagement
- Corporate clients were drawn to the hotel’s sophisticated interiors and premium meeting spaces through engaging photography.
- Our work positioned the hotel as a top choice for conferences, executive retreats, and networking events, leading to more corporate bookings.
3. Enhanced Online Visibility & SEO Performance
- Optimised images with SEO-friendly alt text and filenames improved Google rankings, driving organic traffic.
- Professional lifestyle and food photography helped increase website dwell time and conversion rates.
4. Elevated Brand Perception & Guest Experience
- High-end photography reinforced the hotel’s luxury positioning, attracting discerning guests.
- Beautifully curated visuals created an aspirational experience, encouraging direct bookings over third-party platforms.
Bringing Old Course to Life
Our hotel marketing photography captured the essence of the Old Course Hotel, St Andrews, bringing its interiors, dining, and guest experience to life. Through perfectly crafted lifestyle and food photography, we highlighted the hotel’s luxury, ambience, and world-class hospitality. Each image tells a story—inviting guests to indulge in elegant interiors, fine dining, and breathtaking views—creating an emotional connection that enhances bookings and brand appeal.
How Our Hotel Photography Increases Bookings & Sales
Our hotel marketing photography transforms the way guests perceive and engage with your brand. By crafting high-quality interior, lifestyle, and food photography, we create an emotional connection that entices potential guests. Stunning visuals elevate your website, social media, and marketing campaigns, leading to higher engagement and trust. Optimised images improve SEO visibility, driving more organic traffic and direct bookings. This strategic approach increases occupancy rates and boosts overall sales.
Every Aspect of Hotel Life Captured
Every aspect of the hotel had to be considered in the new marketing campaign with the launch of the new wing and food was no exception, the focus of in-room service. We created a set of images all around the food and room service which was available. The hotel has dog-friendly rooms also.
Food & Beverage Lifestyle
Old Course offers a comprehensive restaurant service with fabulous food not only for couples but also families and their main restaurant overlooks the golf course and the sea. Our challenge was to show the outside as well as the families enjoying the view and the food. Our model family allowed us to craft the authentic family look. Our production helped put the food firmly in peoples minds.
Wedding Interior Makeovers and Lifestyle Photography
Old Course increased revenue exponentially, gaining better clients with a much bigger budget for a wedding. This happened because of Creation Bureau who were asked to help create a wedding venue makeover. We worked closely with marketing but also our go-to leading contact within the wedding industry and together we revamped the areas and did a super makeover with beautiful flowers, and crafted a beautiful set of images which has seen bookings increase with a better clientele who have a bigger spend,
