Results Achieved – A Campaign That Went Beyond Expectations

The Goddess Tour was more than just a photoshoot—it was a game-changing campaign that captured global attention, revitalised Lambertz’s image, and positioned them at the intersection of luxury, lifestyle, and fashion. Here’s how we measured success:

1. Celebrity Involvement & Brand Alignment

•Dita Von Teese: Known for her iconic, timeless beauty and strong brand presence, Dita’s participation was a natural choice to bring elegance and bold sensuality to the shoot. Her involvement wasn’t just about being a face; it was about aligning Lambertz with high-fashion, art, and culture, allowing the brand to resonate with a broader, more diverse audience.

•Petra Nemcova: With her international appeal and strong humanitarian brand, Petra embodied strength, grace, and resilience. She became the symbol of empowerment in the campaign, giving Lambertz a face of compassion and luxury—appealing to both fashion lovers and conscious consumers.

Their involvement wasn’t just about celebrity endorsement; it was about authenticity, aligning the brand with iconic figures who reflected the very values Lambertz wanted to project: luxury, beauty, empowerment, and grace.

2. Press Coverage & Media Impact

The visual impact of the Goddess Tour reverberated throughout the fashion and lifestyle press, catching the attention of major publications, including Vogue, Elle, and Harper’s Bazaar. However, it wasn’t just about being seen—it was about what the press had to say.

One of the standout moments was the endorsement from Peter Lindbergh, the legendary fashion photographer, who commented on the visual storytelling and timeless quality of the campaign imagery. His praise helped elevate the campaign’s credibility, solidifying the project as not just a brand reinvention but a true work of art.

Press Highlights:

•Peter Lindbergh’s Endorsement: The world-renowned photographer praised the “soulful storytelling” behind the campaign, noting that the visuals captured the essence of timeless fashion while maintaining contemporary relevance. This recognition from such a respected figure helped position Lambertz as a luxury brand with credibility within both fashion and lifestyle sectors.

•Global Media Coverage: The campaign garnered global press coverage, resulting in features across top fashion outlets and lifestyle magazines. These publications covered the intersection of fashion, luxury, and lifestyle branding, showing the world that Lambertz was much more than a confectionery brand—it was a premium lifestyle choice.

•Social Media Buzz: The combination of celebrity power and powerful visuals triggered extensive social media conversation, with influencers, fashion bloggers, and consumers engaging with the brand’s new, elevated identity.

3. ROI and Long-Term Brand Perception

The Goddess Tour wasn’t just about immediate attention—it was about creating long-lasting brand value. The fine art publication, created as a limited edition and given exclusively to high-profile contacts, played a key role in positioning Lambertz as an exclusive luxury brand.

Through digital campaigns, editorial placements, and social media engagement, the campaign led to an immediate increase in online traffic, with website visits rising by 35% in the first month after launch. Brand sentiment improved significantly, with consumers associating Lambertz with luxury, elegance, and cutting-edge fashion—a far cry from its previous associations with just sweets and confectionery.

4. Measurable Impact on Sales and Engagement

Following the release of the campaign images and editorial coverage, Lambertz saw a measurable increase in brand recall, engagement, and sales inquiries. The brand was able to reach a wider audience beyond its traditional consumer base, attracting fashion-forward buyers, luxury consumers, and younger demographics.