Artistic Direction – Shaping Fashion & Luxury
Creating Impactful Campaigns with World-Class Production, Location Scouting & Visual Storytelling for High-End Fashion & Luxury Brands.
Verity, a startup fashion brand, needed a bold launch strategy that combined high-quality content with a powerful e-commerce platform.
They required a full content creation package, including photography, video, and editorial storytelling, alongside a bespoke Magento website designed and built for scalability and performance.
CLIENT
Verity & Me
YEAR
2024
SERVICES
Production, Photography, Video, Social Media, E-Commerce Magento Website
The Vision Behind the Campaign
Verity was created to redefine contemporary fashion, blending modern aesthetics with a strong digital-first approach. The brand needed more than just a product showcase—it required a compelling narrative that would engage audiences, build trust, and establish its presence in a competitive market.
To achieve this, we worked closely with Verity to develop a seamless brand experience, combining striking visuals with a powerful online platform. Our production team crafted high-quality content, from fashion editorials to campaign videos, ensuring every image conveyed the essence of the brand. Beyond content creation, we designed and built a custom Magento website, delivering an intuitive and stylish e-commerce solution that allowed Verity to scale effortlessly.With a strategic approach to digital storytelling, we helped Verity step beyond a typical fashion launch, creating an immersive brand identity that resonates with modern consumers and positions them for long-term success.
The Production – Behind the Scenes of Verity’s Launch Campaign
While the final visuals present a seamless, high-fashion narrative, the reality behind the scenes was one of creative problem-solving and dedication. This was not a luxury studio shoot—it was a full-scale, on-location production designed to establish Verity as a bold new fashion brand.
Originally planned as a sun-drenched campaign in Bali, the shoot was relocated to Henstead Gardens due to budget constraints. However, the shift brought unexpected challenges—the unpredictable British spring weather replaced tropical sunshine with rain, cold temperatures, and overcast skies. Instead of golden-hour warmth, we embraced the rawness of the elements, using the moody atmosphere to add depth and character to the final imagery.
- Adapting on the fly – The ever-changing weather demanded constant lighting adjustments and quick thinking, with every shot reworked to capture the best possible aesthetic.
- Fashion vs. the elements – Unlike the relaxed beaches of Bali, models braved the chill of early spring, working through wind and rain to embody Verity’s vision of effortless style.
- Turning challenges into strengths – Rather than fight against the conditions, we used them to our advantage—soft, diffused lighting created a cinematic quality, while misty backdrops added richness to the overall visual storytelling.
Beyond the Shoot – A Full-Scale Brand Launch
This campaign wasn’t just about capturing images; it was about creating a comprehensive brand identity across multiple platforms. With Laura Hamilton of TV fame becoming the face of Verity & Me, the campaign needed to be multi-dimensional—spanning high-end editorial content, social media assets, and a fully integrated e-commerce experience.
- Content for Growth – We meticulously planned the shoot to generate a vast collection of social media images and videos, ensuring Verity had a strong visual presence across all digital platforms.
- E-Commerce Ready – Beyond the campaign visuals, we created an extensive image library optimised for a Magento-based e-commerce website, designed to support future growth.
- Website Build & Launch – Our team managed the full website design and development process, delivering a seamless, high-performance hosting solution to ensure scalability and smooth customer experience.
This campaign laid the foundation for Verity’s digital success, ensuring the brand launched with a strong visual identity, an engaging online presence, and the content needed to drive long-term engagement.
