Commissioned by a leading branding agency to bring their vision for Superdrug to life, we executed the full production of this high-end beauty and hair shoot.
Over four days in London, we captured six models showcasing the latest high-street beauty and hair products. Our role focused on production, photography, and post-production, ensuring premium-quality imagery. With expert composition and high-end hair retouching, we helped the agency realise their ambition for Superdrug, delivering flawless visuals that reflect the brand’s style and quality.
Superdrug
Hair Products
Production
Photography - Production - Post Production
SERVICES
Photography - Production - Post Production
Biles Inc
The Vision Behind the Campaign
The Vision Behind the Campaign
Every great campaign starts with a vision. This project was designed to showcase high-street beauty in a bold and contemporary way, elevating Superdrug’s hair and beauty products through striking editorial imagery. Working alongside a leading branding agency, our goal was to bring their creative ambition to life, crafting visuals that blend style, confidence, and accessibility.
With James Nader leading the photography and production, the shoot was designed to push the boundaries of high-street beauty campaigns. Over four days in London, we captured six models in dynamic, on-trend looks, ensuring every frame reflected the vibrancy and quality of Superdrug’s product range. Unlike studio-controlled shoots, this campaign embraced real-world textures and lighting, requiring precision, creativity, and expert post-production—delivering flawless, high-impact imagery that speaks directly to Superdrug’s audience.
