The twist? The shoot took place in Fuerteventura, an unusual choice considering the UK-centric focus.
Marketing a product to a UK audience while filming in a sun-soaked Canary Island setting posed a unique challenge. The campaign needed to showcase the key benefits of Oppo’s new earphones—superior sound, seamless connectivity, and an active lifestyle appeal—while ensuring the visuals remained relatable to a British audience. We had to strike the right balance between aspirational and accessible, making sure the content didn’t feel too far removed from everyday life in the UK.
CLIENT
Lambertz - Germany
Production
Photography & Video
SERVICES
Web Design
SEE THE CASE STUDY
The Location: Fuerteventura
Fuerteventura, with its vast golden beaches, volcanic landscapes, and rugged coastal roads, offered a dramatic and visually compelling backdrop. The island’s mix of urban and natural settings allowed us to capture a sense of adventure, energy, and freedom—perfectly in tune with the younger demographic Oppo wanted to reach. The challenge was to make this exotic environment resonate with a UK audience, blending escapism with authenticity.
Why It Was Unusual
Most UK-focused campaigns are shot in familiar cityscapes or lifestyle settings to ensure relatability. Shooting in Fuerteventura introduced an element of wanderlust, subtly reinforcing the idea that great sound can transport you anywhere. The key was to use styling, storytelling, and creative direction to maintain a connection with the British market, ensuring the campaign remained aspirational yet attainable.The final result was a dynamic and engaging social media campaign that seamlessly blended adventure with everyday usability, positioning Oppo’s new earphones as the ultimate accessory for a generation constantly on the move.
